Creating a successful partnership between two people or between two corporate entities is a team effort. You need to consider both sides of the story and understand the dynamic however complex, something that can only happen if both sides of the relationship are equally involved and reflective.
Yet when it comes to sourcing provider and client relationships, all too often the magnifying glass is focused on the provider side of the relationship, seeking critique only from enterprise clients on how providers can drive improvements. Not only does this one-sided perspective fail to take into account the role that enterprise buyers must play in creating and sustaining positive relationships, it also tends to underplay the importance of mutual challenges that both client and provider need to work on together.
Read this ISG white paper to learn more.
About the author
Lauren Herbert
Lauren Herbert serves as a principal consultant in ISG’s Experience Assessment Center, with more than a dozen years of commercial research and consulting experience. She applies her psychology degrees and expertise to the complex problems of human relationships inside organizations and strongly believes in the power of organizations to work together to flourish. She has been involved in brand and satisfaction research across a variety of industries and does advanced quantitative and qualitative analysis. She largely runs the Partnership Experience Assessment product, which looks at client/provider relationships for improvement. She has authored several white papers and a number of academic, peer-reviewed journal articles. She also publishes regularly on her interactions with ChatGPT, highlighting the comedic outcomes that can occur when the human-AI interface is not smooth.
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