ISG Imagine Your Future® Podcast – Episode 37: Breaking Boundaries: How Generative AI is Shaping the Future

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In recent years, artificial intelligence (AI) has made astounding progress in its capacity to recognize patterns, make predictions and even engage in meaningful conversation with humans. But what about its ability to create new and original content? This is where generative AI comes into play, representing perhaps the most widely discussed technological advancement of our era, particularly in the wake of the launch of ChatGPT in November 2022. 

In this episode, Imagine Your Future host Steve Hall is joined by Prashant Kelker, Chief Strategy Officer and Partner at ISG, to explore some of the opportunities, challenges and questions that are associated with this rapidly advancing technology. Listen in to their conversation to hear them separate hype from executable vision for trending topics in the AI space. How should enterprises and industries be thinking about AGI (artificial general intelligence)? Which new skill sets might be in-demand in the future to better collaborate with AI? And how will regulations shape the future of generative AI? Also, for the readers out there: don’t miss Steve and Prashant’s book recommendations to deepen your knowledge on all things AI.



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Meet the hosts

Steve Hall

Steve Hall

What he does at ISG

As the leader of ISG’s business in EMEA and an Executive Board Member, Steve provides strategic insight and advice to help ISG’s clients solve their most critical business challenges, helping them adopt and optimize the technology and operating models they need to compete successfully. In particular, he uses his long experience and broad expertise to challenge and inspire them to think about their risks and opportunities in new and unexpected ways.

Past achievements for clients

Steve leads his team’s engagement with clients with an industry-recognized and highly valued perspective on the most important trends in business and technology. He asks and answers the big questions: Why do you need to transform? What’s your best way forward? What do you need to accelerate? And where should you invest your technology dollars to make it all happen?

Among his many client success stories, his ability to take in the big picture, define the problem and connect the dots to the right solutions helped one legacy postal and shipping giant transform itself into a modern logistics powerhouse. He also guided a global energy industry leader through a complex operating model and IT provider transition, helping them see past the obvious cost cutting measures to identify the root causes of their challenges—and delivering savings far beyond what they had imagined.
Karen Collyer

Karen Collyer

Karen Collyer is a director in ISG’s Digital Practice and works with our clients to optimize their IT operations and transform their organizations to align to business outcomes. She specializes in technology enablement/operational excellence programs that range from app and ERP development to website redesign to UX alignment. The firm also looks to Karen to work with our clients to manage large, multi-deliverable initiatives as well as the day-to-day relationships with a number of our high-profile clients.

LinkedIn Profile

Prashant Kelker

Prashant Kelker

Prashant Kelker is Chief Strategy Officer of ISG, Partner of ISG Americas Consulting and a member of the ISG Executive Board (IEB). He was named to the IEB in January 2023. Prashant was appointed Chief Strategy Officer in 2018, responsible for developing the firm’s three-year strategic blueprint, and he was instrumental in the development of our highly successful ISG NEXT operating model in 2020.

In January 2023, he was named to the expanded role of Partner, Americas Consulting, bringing together all our advisory capabilities in the region to support our commercial and public sector clients in response to the growing convergence of digital technology and enterprise operating models, business processes and revenue-generating connected products and services.

Prashant joined ISG in 2012 from Accenture, initially working for our DACH business and based in Germany. He moved with his family to the United States in 2018. Prashant earned his MBA from the Indian Institute of Management in Bangalore and a BE in electronics from Bangalore University in India.