New technology platform revolutionizes the monitoring and optimization of ad campaigns

A global marketing agency was looking to transform their systems and processes to manage ad campaigns, which was earlier reliant on manual inputs. They partnered with Cybage, developing a technology solution and a platform-based operating model that created new avenues for the client to optimize its campaigns. This translated to a 30% uplift in campaign performance.

Building the first accredited ad verification solution on connected TVs and OTT platforms

DoubleVerify provides solutions to brands, agencies, and publishers that increase trust in metrics related to digital advertising. They needed a partner to help them expand their offerings to connected TVs and OTT platforms. This space is typically characterized by innumerable ad rendering scenarios making the quality assurance of reporting metrics supremely important. They partnered with Happiest Minds to establish and strengthen their quality engineering and become the first and only accredited company offering such media services in a burgeoning segment.

Exploring game design as a new format to increase the reach of journalism

The Financial Times is a major news organization. They were looking for new storytelling formats to complement their reporting. They partnered with Infosys and Wongdoody to develop a series of digital experiences to help readers understand new issues in new contexts. Their first such digital experience became the Financial Times’ most-shared story on Linkedin, and established a new storytelling outlet for the client.

Advanced marketing solution translated fan engagement into ticket sales

The Jacksonville Jaguars is an NFL football team. They were looking for a way to translate fan engagement into ticket sales. They partnered with Tech Mahindra on a solution which made it easier for the client to connect their sales teams and sales data with insights about their fans. This helped the client simplify their marketing systems and increase their capability to hyperfocus on and engage with their audience.

Streamlining network visibility, resilience, and security through a network-as-a-service model

Thomson Reuters, a global provider of media and business services, was consuming IT and network services under a Technology Service Agreement (TSA) from a company they had recently sold. They wanted to leverage this as an opportunity to move to a more robust, secure, resilient digital network. Tech Mahindra leveraged its network and ecosystem capabilities to design and deliver a greenfield network on an OPEX model.